Independent design & technology practice
Digital work that holds up.
Applied Artifact is an independent design and technology practice — strategy, design and engineering, connected from the first sketch to working software, for organizations navigating change.
What we make
Strategy, design and technology — one connected practice.
Strategy
- Positioning
- Experience strategy
- Content architecture
- Digital direction
Design
- Identity
- UX & interaction
- Design systems
- Campaigns
Technology
- Websites & products
- Accessible front-ends
- Structured content & CMS
- AI-era discoverability
Principles
Three tests, applied to everything.
01
People
Start with the person using the thing.
02
Design
Remove until what remains feels inevitable.
03
Technology
The best tools available, used quietly.
How we work
Founder-led, start to finish.
You work directly with the people responsible for strategy, design and implementation — with collaborators brought in to fit the engagement.
Led by
Keith McAleer
Founder, Applied Artifact
Keith brings more than a decade of experience working inside higher education, across communications, digital strategy, organizational initiatives and public-facing experiences.
Higher education
We help institutions make complex digital ecosystems simpler, more accessible and easier to find.