About
A research‑driven design studio.
Small teams of practitioners delivering well-researched, carefully made work. You work directly with the people responsible for strategy, design and implementation.
Practitioners — 05
Practitioners
Keith McAleer
Strategy & technology
More than a decade inside higher education
Esther Li-Chen
Design & research
Katherine Liu
Product, strategy & UX
Rachel Zhang
Design & development
Vicky Liu
Multimedia & creative
Principles
Three tests, applied to everything.
01
People
Start with the person using the thing.
02
Design
Remove until what remains feels inevitable.
03
Technology
The best tools available, used quietly.